Goals and objectives
- To increase by 30% the number of consumers of Budweiser in local bars within a period of 6 months
- To reach more than 5 million consumers through advertisements within 6 months
- To increase sales of Budweiser brand in local bars by 30% within the first 6 months
Target market is important for any business since it helps to make tailor made strategies to reach them. This marketing campaign will target patrons in local bars. This will include all male and female patrons above 21 years of age who patrons the local bars. The characteristics of this target market is that they patron the local bars frequently, mostly at least thrice per week. However they are not able to make decision on which beer to buy in local bars and therefore choose other brands rather than Budweiser. This marketing campaign will therefore be aimed at encouraging them to choose Budweiser when they order for beer.