Branding, Pricing and Distribution on Guardians energy drink – sn

Assignment 3: Branding, Pricing, and Distribution Due Week 6 and worth 200 points Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service. Write a four to five (4-5) page paper in which you: 1. Create the domestic and global product branding strategy. 2. Determine and detail the optimum pricing strategy. 3. Examine how your pricing strategy supports your branding strategy. 4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well). 5. Discuss whether a push or pull strategy will be used, justify your rationale. 6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company 7. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.


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