BMW Case Study

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BMW Case Study

BMW Case Study

The issue at BMW is to keep their product line within the introductory and growth stages. At BMW the main issue is to prevent their motor brands from falling to the decline and withdrawal stage.

BMW Case Study

This means that there has to be a new model in the market from time to time in order to replace the declining model. There has to be a strategy to keep the product within the life cycle of about seven years although this varies with the model and with the market.

BMW Case Study

So the main problem is to try and keep the product within the introductory and growth stage.