In the recent past, the demand for women products, especially clothes and apparel has increased tremendously in the world. The increase in demand for women products is associated with the financial independence that women are enjoying today and the fact that women are more likely to spend than men. Under wears and inner wears tend to be the most demanded women products presenting a good business opportunity for many entrepreneurs (Kotler & Armstrong, 2012). The bikini market is growing at a tremendous pace making it ideal for many companies and individuals to venture into. Bikinis by Jen will be an online bikini sales business with an intention of opening small boutiques in future.