Marketing consultancy is a service oriented industrial sector. Marketing consultancy aims at providing business with consultancy services, especially on the field of marketing and brand development. The relevance of marketing consultancy has grown over the years as the business environment becomes more competitive with Internationalization and the growth of home businesses. Although most businesses have a marketing department, they require consultancy services in brand development and repositioning mainly because they may not be in a position to harness the expertise required in this field. They require an expert who will research on their brand, compare it with the rest of the brands and consequently come up with a recommendation revamping the brand. In addition, most organizations also require marketing consultants when developing and introducing a new brand in the market.