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AUSTRALIAN WINE REGION

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AUSTRALIAN WINE REGION

Regionally, the Australian wine industry covers all the Australian states. South Australia however accounts for the largest volume of the wine production.

However, the primary regions are;

  • South Australia,
  • New South Wales,
  • Western Australia,
  • Queensland

South Australia however accounts for the largest volume of the wine production.

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Description

2213THS Food & Wine Tourism
EXERCISE 1: Wine Region Analysis

The purpose of the Case Study is to develop ‘your own’ Winery, Cellar Door
and Food Operation in a given wine region. This will require your group to
evaluate the region, potential competitors, and tourism initiatives of the region.
You can choose where you would like your winery to be located within a wine
region, which is also where your cellar door will be located.
In the first workshop, groups will be formed and each group will be allocated a
different wine region within Australia.
Exercise 1 is to write succinctly/bullet points the key issues on the following
topics. This will assist in writing your final report. Ensure you reference all
factual statements made.

Due Date: Week 4 workshop. See course profile for late penalties (10% penalty for each

day late).

Submit: Hand in to your tutor at the commencement of your workshop.
Length: 500-1000 words (± 10%)
Format: 12 point, 1.5 line spacing, 2.54 cm margins all sides, aligned left, double sided.
Ensure title page includes wine region, name of winery, student names, student
id, and workshop time.

Weighting: 5%. Only one report per group.
Groups: 3-4 students only per group.

Wine Region Analysis

Country
Australian wine industry
 Australian wine tourism
Region
Regional Visitation: Number of Visitors to Region, Origin of Visitors,
Purpose of Visit, Length of Stay
 Regional Attractions: Significant Restaurant, Golf Courses,
Accommodation,
 Cellar Doors, Galleries, Festivals and Events etc.
Competitors
 Location and proximity
 Key products and services
 Key features and benefits
 Pricing policy
Target market/s
 Marketing initiatives
 Website effectiveness
 Weaknesses
 Key point of difference
Environmental Analysis
 Political
 Economical
 Social
 Technological

 

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ANSWER

 

AUSTRALIAN WINE REGION

Regionally, the Australian wine industry covers all the Australian states. South Australia however accounts for the largest volume of the wine production.

However, the primary regions are;

  • South Australia,
  • New South Wales,
  • Western Australia,
  • Queensland

South Australia however accounts for the largest volume of the wine production.

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