Assignment Brisbane Lookout


Critique of visitor site
Type: Site critique
Learning Objectives Assessed: 1, 4, 5
Due Date:
3 May 17 17:00
Weight: 40%
Individual, Approx 2,500 words
Task Description:
Word Count: Approx 2,500
Select a suitable visitor attraction and conduct a critique of the site in
terms of visitor learning experiences and visitor management.
You are required to:
 Select a visitor site that offers some level or type of visitor
learning (NOT Queensland museum).
 Using the checklist used in the Queensland Museum site visit,
write a critique of the various visitor facilities and services offered
at your chosen site.
PART 1: BACKGROUND (500 words)
 Describe the site – where is the facility and what is its purpose
(site for formal school excursions, nature-based experiences,
historic site)
 Provide a map or diagram of the site
 Identify the main target markets
PART 2: CRITIQUE (1,250 words)
 Drawing from relevant lecture content and using the checklist
provided, note how well the site is likely to meet the needs and
interests of the target markets you have identified. In particular,
you should discuss:
o Entrance/welcoming area
o Visitor facilities
o Visitor comfort
o Orientation (both internal and external directional signs)
o Visitor engagement
o Interpretive signs
o Exhibit design issues
o Maintenance
 Highlight the areas and aspects that are done well and those that
could be improved. Justify this with observation data collected
onsite (this will be discussed further in class).
 Provide suggestions/recommendations for improvements to the
identified weaknesses.
* Clearly state what is recommended and how to achieve this. For
example, it is insufficient to say there are no multi-lingual signs so the
recommendation is to install multi-lingual signs. Rather, you should be
stating WHY multi-lingual would be beneficial, where they should be
placed and what specific languages should be considered. This should
clearly link to your discussion of target markets and their motives.
REMEMBER: “What, why and how”.

Criteria & Marking:
Further details about this assessment task, including a criteria sheet,
will be discussed in class and made available on our course Blackboard
Key requirements and criteria are as follows:
 Discussion of orientation issues (signage, maps, welcome
materials, design of staging area)
 A comprehensive analysis of exhibits and activities from a visitor
learning perspective
 A detailed description of the effectiveness of interpretive signage
 An analysis of exhibit design issues
 A discussion of maintenance issues
 Recommendations for ways to improve visitor learning and
engagement that use examples from your own experience, the
literature and lecture materials
Submission: The assignment must be submitted electronically via the
Online Submission Folder on the course Blackboard site

Assignment resources
Moscardo, Ballantyne, Hughes  Designing Interpretive Signs  (useful for
Assignments 1 & 2)
Chapters 1-5 :    Designing Signs Ch1 – Ch5(1).pdf
Chapters 6-10:   Des Signs Ch6-end.pdf
Some articles that might be useful depending on your site:
Adams – interactivity.pdf
Bitgood – fatigue.pdf
Borun – family friendly exhibits.pdf
Falk – exhibit design and learning.pdf
shettel – evaluating the quality of science exhibits.pdf
Falk, J.H. and Dierking, L.D. (1992). The museum experience. Washington
D.C.: Whalesback Books.
Serrell, B.  1996  Exhibit labels: an interpretive approach Walnut creek; Alta
Mira Press
Relevant Journals:
 Curator
 Visitor Studies


The site chosen for this critique is Brisbane Lookout, located at the summit of Mount Coot-Tha. Brisbane Lookout holds deep historical significance as it played a crucial role in the defence of Brisbane during World War II. The site housed anti-aircraft guns and search lights which enabled soldiers to easily look out for enemy planes due to its geographical height advantage, and was also a large explosive depot which acted as the central ammunition storage and issuing unit for troops stationed in the Brisbane area (Collins, 1999; The Courier Mail, 2003).