assign 5

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Global Logistics Management: A Competitive Advantage for the 21st Century, 2d ed., by Kent N. Gourdin. (Malden, MA: Blackwell, 2006).

 

PART 1

Refer to the following:

  • Logistics Profile 15-2 (“Ten Key Logistics Challenges for the Chinese Logistics Industry”)

After reading the profile, suggest ways that a firm that specializes in manufacturing toys might organize its logistics activities to succeed in China today.

PART 2

Utilizing the service quality model (Chapter 13), give an example of poor service you have experienced and identify the service quality gap that was the primary cause of your dissatisfaction. What other gaps contributed to the situation? Briefly discuss possible solutions.

 

PART 3

Improving Quality

Review the material in Chapters 13 and 14. Briefly outline the steps required to develop a logistics quality process. How can logistics service quality be improved? What types of measures can be used to effect such improvement?

 

Description

With regards to the development of globalization in the 21st century, business organizations are overwhelmed with numerous opportunities which they have to capture in the global markets. This has however been overwhelmed by various logistical challenges based on the macro-economic and micro-economic platforms in various nations. The case of china has been outstanding as far as the global markets are concerned in the contemporary world. China has at present hit the global highest growth and development rate. This has opened numerous and lucrative business opportunities to corporate organizations all across the globe. Nevertheless, china is highly suppressed by diverse logistical issues (Gourdin, 2006).