Assessment Task 2: Marketing Report – Individual assessment SWOT Analysis of Yamada Denki Co. Ltd


Description of assessment:
In this assignment, each of you must choose a company from the list of companies provided (see below for a list of companies). You will choose a country (not Australia) that your company operates in and provide relevant background information and analysis on both the company and country, and design a new product for the company to launch in that country.
You will need to provide a market description of the relevant market conditions that your company operates in. This might include variables such as the prevailing economic conditions, demand and supply factors, and a description of the industry etc. for that country. You will need to provide a referenced SWOT analysis for the company in that market, identifying the internal strengths and weaknesses and external opportunities and threats of the company for the chosen market. The goal of a SWOT analysis is to identify the critical factors that may affect your proposed business concept (or new product) and then build on your strengths to reduce your weaknesses, exploit opportunities and avoid potential threats. You are also expected identify and describe using marketing segmenting variables, one target market being served by your company.
Students are required to use 3 types of resources in the marketing plan:
1. Industry reports
2. Company reports
3. Prescribed textbook
Reference List:
Students are required to use the LTU referencing style and to list resources in alphabetical order using the LTU Harvard
Referencing Style. More information at:


Assessment Overview Marketing Plan 2017_01


  • Executive Summary

The purpose of this report is to understand the importance and application of SWOT analysis. The report carries out a SWOT Analysis of Yamada Denki Co., Ltd.  The report finds that Yamada is the largest consumer electronics retailer in the Japan but has limited operations outside the domestic market other than China and Singapore. The report finds that the company’s main strength is its leadership position and wide reach to all corners of Japan. The main weaknesses include high level of debts and reliance on the domestic market. The main opportunities are presented by the possible structural change in the industry and positive outlook of the industry. It is however threatened by high rate of competition and regulations. The report also finds that the Japanese consumer electronic market, apart from being the largest in the world, is very competitive, but project to grow in future. The report proposes Yamada to market Neato BotVac D85 Performance Robot Vacuum Cleaner to the elderly, who are physical incapacitated. The product should be sold at introductory pricing and marketed through offline channels.