Assessment Task 2: Marketing Report – Individual assessment – how can introduce a mobile money wallet in India


Description of assessment:
In this assignment, each of you must choose a company from the list of companies provided (see below for a list of companies). You will choose a country (not Australia) that your company operates in and provide relevant background information and analysis on both the company and country, and design a new product for the company to launch in that country.
You will need to provide a market description of the relevant market conditions that your company operates in. This might include variables such as the prevailing economic conditions, demand and supply factors, and a description of the industry etc. for that country. You will need to provide a referenced SWOT analysis for the company in that market, identifying the internal strengths and weaknesses and external opportunities and threats of the company for the chosen market. The goal of a SWOT analysis is to identify the critical factors that may affect your proposed business concept (or new product) and then build on your strengths to reduce your weaknesses, exploit opportunities and avoid potential threats. You are also expected identify and describe using marketing segmenting variables, one target market being served by your company.
Students are required to use 3 types of resources in the marketing plan:
1. Industry reports
2. Company reports
3. Prescribed textbook
Reference List:
Students are required to use the LTU referencing style and to list resources in alphabetical order using the LTU Harvard
Referencing Style. More information at:


Assessment Overview Marketing Plan 2017_01


Executive Summary

This study looks into how can introduce a mobile money wallet in India. The study finds that is leading online retailer in the world. It has the financial muscle and technical competence to introduce the new product. On the other hand, the report also finds that the Indian market is receptive to such a product considering its rapid rate of technological growth. The mobile wallet payment in India has gone through rapid growth and is project to grow almost five folds the world’s project. The report therefore finds that can target the young adults markets who are the frequent buyers from Amazon websites to implement the idea. The new mobile wallet will provide convenience and purchase on mobility.