This article talks about attribution theory and the way it can be used to persuade individuals or to change the behavior of individuals. The article discuss in details how individuals can use the attribution theory to influence people through affecting how people understand and then explaining what is going on.
The article shows that in any situation, when something happens to us, we are likely to attribute it to something. The scientific theory of cause and effect can be used to expound what the article generally talks about.
There is usually a cause for everything that happens. However it is the way we attribute an event to the cause that influences out perception of the event. Through the use of attribution theory, we can explain anything that happens since we will always find a reason why that particular thing happened.