Apple marketing


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Apple Inc. is a leading multinational in the United States that also trades in more than 14 countries. The corporation, original known as Apple Computer, Inc. was started in 1976 and later incorporated in 1977 (Andy, 2004).  The company mainly designs, develops and market consumer electronic products including hardware and software. However, the company changed its name in 2007 and dropped the world computer in order to show the focus on consumer electronics.  The company is best-known for hardware products like Mac computers, iPod, iPad, OS X and iOS operating systems, iTunes media browser, Safari web browsers, and iLife and iWork suites.  These and other products have made the company a producer and marketer of consumer electronics.  Apple Inc. has been ranked the 3rd biggest cell phone maker in the world coming after Samsung and Nokia.  In addition, the company has been ranked for five consecutive years, from 2008 to 2012, as highest admired organization the U.S.  Under the stewardship of Steve Jobs, the company made great strides towards becoming not only leading corporation in the world but also the largest company in the world in terms of market capitalization. By August 2012, Apple had opened more than 395 stores worldwide in about 14 countries. In addition, it also has Apple Store and iTune Store. Apple is also the largest corporation in the world in terms of market capitalization.  At $626 billion, Apple is larger than Google and Microsoft combined in terms of market capitalization