apple marketing plan


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List ways your firm follows the marketing concept:

  1. Apple’s products are based on market research that identifies recent trends and consumer preferences. “What  consumer want” is the main guiding principle in production and marketing
  2. The company’s goals are aligned to fulfilling the needs of consumers  through  production, marketing, and after sale services
  3. The company has a customer service care from which customers can channel their preferences and complains about Apple’s products and services. The company provide Apple Mac- expert retain floor staff in selected stores
  4. The company has a superior marketing strategy that ensures that customers are aware of products that are coming. For example, the company has used this strategy to keep consumers aware of the iPhone brands that are next in the market