American guitar company – Caster Guitars
Imagine that you are the Marketing manager for an American guitar company – Caster Guitars. The company mainly sells its product in the United States; however, it has decided to open manufacturing plants to build the guitars in both Mexico and Asia to benefit from the low cost wages. The CEO of Caster Guitars is asking you for a report to address two things: What are your recommendations for transporting the guitars from Mexico and from Asia? And, what are some of the key forces that might impact Caster Guitars’ marketing strategies? Part I For Part I of this assignment you are asked to write two paragraphs. Write one paragraph on which methods you would use to transport Caster guitars from Mexico. Write the second paragraph on which methods you would use to transport Caster guitars from Asia. The transportation methods you should consider are: Trains Trucks Water Pipelines Air Intermodal Part II For Part II of this assignment you are asked to write a paragraph that identifies and distinguishes between factors that influence Caster Guitars’ marketing strategies. Specifically, you should introduce, describe, and provide an example for each of the following marketing elements: Global factors Technological factors Socio-cultural factors Competitive factors Economic factors Then, clarify how these factors are distinct from one another in terms of their influence on the marketing environment. You may use online resources to research for this assignment. Complete this assignment in an essay format in at least 300-500 words. For citation guidelines, please refer to the table in the APA Style section of the syllabus.