Agritourism in Niah District


Agritourism in Niah District

The tourism sector has taken a new form towards development of agricultural operation or activity that attracts tourists. Tourism has been based on wildlife tourism, heritage tourism, medical tourism, ecotourism, cultural tourism, war tourism, and space tourism. Agritourism means any travel that is organised around small scale production, farming, or animal husbandry. Agritourism is regarded a growth industry in several parts of the world such as Canada, Australia, the United States, and Philippines among others. As mentioned by Jayaraman, Lin, Yap and Ong (2010), the idea of agritourism is behind bringing urban residents to rural areas for spending on agricultural products and services and for leisure. This assessment focuses on agritourism in Malaysia and attempts to understand the benefits of tourism to rural areas, evaluation of agritourism activities in Niah District, and identification and discussion of the potentials for agritourism that have not been explored.



Unit Outline

MGMT3024 Business Study Tour Miri 2018


Unit study package code:                   MGMT3024

Mode of study:                                     Internal

Tuition pattern summary:                  Note: For any specific variations to this tuition pattern and for precise

information refer to the Learning Activities section. Fieldwork: 1 x 36 Hours Once-only

This unit contains a fieldwork component. Find out more about fieldwork on the work integrated learning (WIL) website at, which also contains a link to the Fieldwork Policy and Fieldwork Manual.

Credit Value:                                         25.0

Pre-requisite units:                              Nil

Co-requisite units:                               Nil

Anti-requisite units:                            Nil

Other requisites:                                  Admission – Must be approved by the Dean of T & L CBS.

Result type:                                           Grade/Mark

Approved incidental fees:                  Information about approved incidental fees can be obtained from our website.

Visit for details.

Unit coordinator:

Name:                                       Terry Justin Dit

Phone:                                      +60 85 443939 Ext: 2002


Building : Room:                     Prinia 2, Room 204

Consultation times:                To Be Announced in Moodle/Class


Administrative contact:                     

                                                                            Name:                                       Stacy Ulas Anak Janting

Phone:                                      +60 85 443939 Ext:2624


Building : Room:                     Prinia 2, Admin Area


Learning Management System: Moodle



Acknowledgement of Country

We respectfully acknowledge the Dayak Elders, custodians, their descendants and kin of this land past and present.




This unit develops knowledge and understanding of the international business environment in a country of focus.



Welcome to MGMT3024 Business Study Tour Unit. This is global learning at its best! In this unit you are provided with the opportunity to experience business in an international context – observe the business landscape and be immersed in culture.


You will reflect on culture, social norms and business practices – enhancing your ability to manage in a global business environment.



Unit Learning Outcomes

All graduates of Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that, through your studies, you have acquired discipline knowledge and a range of other skills and  attributes which employers say would be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what you are expected to know, understand or  be able to do in order to be successful in this unit. Each assessment for this unit is carefully designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the assessments you will have achieved all of these learning outcomes.

Your course has been designed so that on graduating we can say you will have achieved all of Curtin’s Graduate Attributes through the assurance of learning process in each unit.




On successful completion of this unit students can: Graduate Attributes addressed
1 Apply business theory to different national contexts  


2 Research the contextual background of the study tour country / countries  


3 Evaluate relevant business practices in the context of the study tour location  


4 Describe the impact of culture on business practices in the context of the study tour location  



Curtin’s Graduate Attributes

  Apply discipline knowledge   Thinking skills

(use analytical skills to solve problems)

  Information skills

(confidence to investigate new ideas)


Communication skills


Technology skills

  Learning how to learn

(apply principles learnt to new situations) (confidence to tackle unfamiliar problems)

  International perspective

(value the perspectives of others)

  Cultural understanding

(value the perspectives of others)

  Professional Skills

(work independently and as a team) (plan own work)

Find out more about Curtin’s Graduate attributes at the Office of Teaching & Learning website:

Learning Activities


The tuition pattern for the unit can be seen below and will be posted on the blackboard site, there will be a mandatory pre-departure session on the #.

Appropriate reading and preparation is necessary prior to attending the study tour. You are expected to be prepared and informed about the topics listed for the study tour discussions.

Learning Resources

Other resources

Some materials for this unit is provided by CBS Blackbaord, the unit’s outline interface is accessible at


The readings of these documents is essential.


Blackboard will also be used for communications and logistics purposes, where items of interest will be posted and a record of student’s marks will be maintained.


There is no required text for this unit however it is a requirement of the unit that you read widely on the topics covered.


Students should undertake their own library and internet searches.



Assessment schedule




Value %


Date Due

Unit Learning Outcome(s) Assessed
1 (Individual) Research Exercise 40 Thurs 6 Dec 1,2,3,4
2 Reflective Journal Portfolio 30 Thurs 6 Dec 1,2,3,4
3 Group Presentation 30 Thurs 6 Dec 1,2,3,4,5


Detailed information on assessment tasks


Assessment 1 (individual)


Research Exercise [40%]

Length: 2000 words

Due Date: 6 December

How is tourism beneficial to rural areas? Well-developed agritourism systems in rural areas have the potential to reverse negative economic trends by bringing in visitors and creating new jobs and local business ventures for rural residents. For those unfamiliar with the concept, agritourism “is a hybrid concept that merges elements of two complex industries—agriculture and travel/tourism—to open up new, profitable markets for farm products and services and provide travel experience for a large regional market.” Evaluate agritourism activities in Niah district. What are the potentials for agritourism that you think has not yet been explored?

This is a research assignment. You are required to consult at least six sources that relate directly to the topic. Most of these sources should be scholarly material that is itself appropriately referenced.

Assessment criteria:

Your assignment will be assessed according to the following criteria:

  • your use of evidence acquired through research;
  • the structure and organisation of your assignment;
  • the clarity of your writing;
  • your ability to collect and assess research data;
  • the breadth and depth of your research;
  • your ability to integrate some of the terms and concepts you have learned into your own work; and
  • the quality of your referencing, using the APA style.

More details about this assessment will be provided by your lecturer/tutor during seminar/tutorial sessions.


Assessment 2 (individual)

Journal / Portfolio [30%]

Due Date: 6 December


You are required to keep a journal of your readings, discussions, writings and experiences in this unit. The format of the journal is open: it may be a handwritten (but legible!) diary or a typed document; visual materials may also be included in the journal.

Your weekly journal entries should be 1-3 pages long and conform to the following formula:

  • A heading at the top of the page with the week number and relevant topic;
  • Begin every new entry on a new page of your journal;
  • For readings, provide full reference details and a brief synopsis (one to two sentences);
  • Your own critical commentary about the connections between topics, seminar / tutorial

materials and readings is what this assignment assesses. You are hence required to apply ideas and concepts discussed in the readings and seminar/tutorial sessions to your analysis and discussion of the topic concerned.

  • The use of self reference (the “I”) is appropriate as much as other more formal approaches: it is your journal, you see what works best for you. More details about this assessment will be provided by your lecturer/tutor during seminar/tutorial sessions.







Assessment 3 (group)


Presentation [30%]

Due Date: 6 December


You will be required to deliver, as part of a group, a short presentation relating to the topic of ‘Community Development- A Look at Agritourism in SarawakPresentations will be between 15 and 20 minutes long. This limit will be adhered to strictly so as to enable time for questions, discussion, and exchange of views with the audience attending you presentation. You will lose marks if you allow your presentation to go longer than twenty minutes. As a presenter your main aim should be to engage interest and stimulate discussion. The mark you receive will be based to a certain extent on the thoroughness of your preparation, but mainly on how well you manage to engage your audience and generate interesting and worthwhile discussion about your chosen topic.





Pass requirements

Students must achieve a Final Mark of 50 or greater to pass this unit. Late submission of assessments will result in penalties being imposed.


Fair assessment through moderation

Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that student work is evaluated consistently by assessors. Minimum standards for the moderation of assessment are described in the Assessment and Student Progression Manual, available from


Late assessment policy

This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable, and that penalties are consistently applied.


  1. All assessments students are required to submit will have a due date and time specified on this Unit
  2. Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission (e.g. a mark equivalent to 10% of the total allocated for the assessment will be deducted from the marked value for every day that the assessment is late). This means that an assessment worth 20 marks will have two marks deducted per calendar day late. Hence if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20. An assessment more than seven calendar days overdue will not be marked and will receive a mark of


Assessment extension

A student unable to complete an assessment task by/on the original published date/time (e.g. examinations, tests) or due date/time (e.g. assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at as prescribed by the Academic Registrar. It is the responsibility of the student to demonstrate and provide evidence for exceptional circumstances beyond the student’s control that prevent them from completing/submitting the assessment task.

The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment date/time or due date/time. An application may be accepted up to five working days after the date or due date of the assessment task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application prior to the assessment date. An application for an assessment extension will not be accepted after the date of the Board of Examiners’ meeting.


Deferred assessments

If your results show that you have been granted a deferred assessment you should immediately check OASIS for details.


Supplementary assessments

Supplementary assessments are not available in this unit.


Reasonable adjustments for students with disabilities/health circumstances likely to impact on studies

A Curtin Access Plan (CAP) is a document that outlines the type and level of support required by a student with a disability or health condition to have equitable access to their studies at Curtin. This support can include alternative exam or test arrangements, study materials in accessible formats, access to Curtin’s facilities and services or other support as discussed with an advisor from Disability Services ( Documentation is required from your treating Health Professional to confirm your health circumstances.

If you think you may be eligible for a CAP, please contact Disability Services. If you already have a CAP please provide it to the Unit Coordinator at the beginning of each study period.


Referencing style

The referencing style for this unit is Australain Guide to Legal Citation.

More information on this referencing style can be obtained at


© Curtin University. The course material for this unit is provided to you for your own research and study only. It is subject to copyright. It is a copyright infringement to make this material available on third party websites.

Academic Integrity (including plagiarism and cheating)

Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic misconduct. Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or zero grades, annulled units or even termination from the course. Assessments under investigation will not be given a mark until the matter is concluded. This may result in the unit grade being withheld or a grade of Fail Incomplete (F-IN) until a decision has been made by the Student Disciplinary Panel. This may impact on enrolment in further units/study periods.

Plagiarism occurs when work or property of another person is presented as one’s own, without appropriate acknowledgement or referencing. Submitting work which has been produced by someone else (e.g. allowing or contracting another person to do the work for which you claim authorship) is also plagiarism. Submitted work is subjected to a plagiarism detection process, which may include the use of text matching systems or interviews with students to determine authorship.

Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of unauthorised materials or assistance during an examination or test.

From Semester 1, 2016, all incoming coursework students are required to complete Curtin’s Academic Integrity Program (AIP). If a student does not pass the program by the end of their first study period of enrolment at Curtin, their marks will be withheld until they pass. More information about the AIP can be found at:

Refer to the Academic Integrity tab in Blackboard or for more information, including student guidelines for avoiding plagiarism.



Information and Communications Technology (ICT) Expectations

Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as Blackboard and Library Services.

You may also require a computer or mobile device for preparing and submitting your work.

For general ICT assistance, in the first instance please contact OASIS Student Support:

For specific assistance with any of the items listed below, please contact The Learning Centre:


  • Using Blackboard, the I Drive and Back-Up files
  • Introduction to PowerPoint, Word and Excel

Additional information


It is your responsibility to ensure that your enrolment is correct – you can check your enrolment through the eStudent option on OASIS, where you can also print an Enrolment Advice.

Student Rights and Responsibilities

It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and responsibilities as a student. These include:


  • the Student Charter
  • Values and Signature Behaviours
  • the University’s policy and statements on plagiarism and academic integrity
  • copyright principles and responsibilities
  • the University’s policies on appropriate use of software and computer facilities


Information on all these things is available through the University’s “Student Rights and Responsibilities” website at:


Student Equity

There are a number of factors that might disadvantage some students from participating in their studies or assessments to the best of their ability, under standard conditions. These factors may include a disability or medical condition (e.g. mental illness, chronic illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices, living in a remote location or another reason. If you believe you may be unfairly disadvantaged on these or other grounds please contact Student Equity at or go to for more information

You can also contact Counselling and Disability services: or the Multi-faith services: for further information.

It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual circumstances so please get in touch with the appropriate service if you require assistance. For general wellbeing concerns or advice please contact Curtin’s Student Wellbeing Advisory Service at:



Recent unit changes

Students are encouraged to provide unit feedback through eVALUate, Curtin’s online student feedback system. For more information about eVALUate, please refer to

Recent changes to this unit include:

Program calendar

Study Tour Programme


  Begin Date Activity COMMENTS
1. Saturday 24th November Depart Perth, Arrive Miri (evening)  


2. Sunday 25th November Orientation on campus (morning), Afternoon free time, Welcome Dinner  


3. Monday 26th November MEDIA DEPT

TOPIC: The geography of Borneo

-A basic introduction to the geography of Borneo

TOPIC: The Origin of the Peoples Borneo

–  An overview of the origins of the various tribes of Borneo by looking at prehistory and historical accounts


Barker, G., A. Beavitt, M. Bird, A. Daly, C. Doherty, D. Gilbertson, C. Hunt, J. Krigbaum, H. Lewis, J. Manser, S. McClaren, V. Paz, A. Piper, B. Pyatt, R. Rabett, T. Reynolds, J. Rose, G. Rushworth, and M. Stephens. “Prehistoric Foragers and Farmers in Southeast Asia: Renewed Investigations at Niah Cave, Sarawak.” Proceedings of the Prehistoric Society 68 (2002):147-64.



H. Davenport, .William”Borneo” Expedition Magazine 30.1 (1988): n. pag. Expedition Magazine. Penn Museum, 1988 Web. 13 Jun 2018


4. Tuesday 27th November MEDIA DEPT

TOPIC: Ecology and Society

–  A brief look at how Borneo’s peoples have coped, evolved and perservered in today’s cash economy by looking at monocropping and agritourism




TOPIC: Societies in Change


-A look at how the nature and structure of a Bornean tribal group-in this case the Kenyah, have evolved from a very stratified society to perhaps a more egalitarian one in the 21st Century.

Padoch, .Christine”Agriculture in Interior Borneo” Expedition Magazine 30.1 (1988): n. pag. Expedition Magazine. Penn Museum, 1988 Web. 13 Jun 2018

C. Jussup, .Timothy”Dayaks and Forests of Interior Borneo” Expedition Magazine 30.1 (1988): n. pag. Expedition Magazine. Penn Museum, 1988 Web. 13 Jun 2018


Whittier, Herbert Lincoln, (1973 )Social organization and symbols of social differentiation : an ethnographic study of the Kenyah Dayak of East Kalimantan (Borneo) (Dissertation thesis)-Chapter 4 only.


Sellato,Bernard (2002) Innermost  Borneo  Studies in Dayak Cultures, SevenOrients (Paris) and Singapore University Press (



5. Wednesday 28th November MEDIA DEPT

TOPIC: Tangible culture

–  A short overview of the traditional Dayak arts and crafts, their history and stories














































TOPIC: Indigenous Minority Languages

–  A study of an indigenous community and their struggle to preserve their unique Dayak language

GILL, S. H. S. (1968). Selected Aspects Of Sarawak Art (Order No. 7106177). Available from ProQuest Dissertations & Theses Global. (302318375). Retrieved from



Nicolas Césard (2013) Heirlooms and marriage payments, Indonesia and the Malay World, 42:122, 62-87, DOI:10.1080/13639811.2013.860261

Chin, .Lucas”Trade Objects” Expedition Magazine 30.1 (1988): n. pag. Expedition Magazine. Penn Museum, 1988 Web. 13 Jun 2018

GILL, S. H. S. (1968). Selected Aspects Of Sarawak Art (Order No. 7106177). Available from ProQuest Dissertations & Theses Global. (302318375). Retrieved from


Allen Drake, .Richard”Ibanic Textile Weaving” Expedition Magazine 30.1 (1988): n. pag. Expedition Magazine. Penn Museum, 1988 Web. 13 Jun 2018


Su-Hie Ting & Teck-Yee Ling (2013) Language use and sustainability status of indigenous languages in Sarawak, Malaysia, Journal of Multilingual and Multicultural Development,

Mohamed,Noriah & Nor Hashimah Hashim (2012) Language Vitality of the Sihan Community in Sarawak, Malaysia, Kemanusian, Vol.19, N0.1

6. Thursday 29th November Depart Niah Long-house fieldtrip (overnight)  


7. Friday 30th November Return Niah Long-house fieldtrip (return midday)  


8. Saturday 1st December Study Day

(option to attend campus to study)



9. Sunday 2nd December Study Day / Additional excursion
10. Monday 3rd December FoB
11. Tuesday 4th December FoB
12. Wednesday 5th December MEDIA DEPT

TOPIC: Indigenous Self Determination

-A look at issues that affects the Dayak communities in Sarawak-dams,monocrops and land rights issues.





TOPIC: Gender roles in Bornean Society

–  A short overview of about gender roles in traditional and contemporary Dayak societies in Sarawak









Cote,Denis and Cliché,Laura (2011) Indigenous Peoples’ Resistance to Oil Palm Plantations in Borneo, Kasarinlan: Philippine Journal of Third World Studies 2011 26 (1–2): pp.121-152


Ugeh,Daniel, Gap[or,Salfarina Abdul, Lyndon,Novel, Ali, Mohd.Nor Sharizan, Selvadurai, Sivapalan (2015) Task Division amongst the Iban Farming Community within  Men and Women in Kuala Tatau, Sarawak, Malaysia, Mediterranean Journal of Social Sciences, Vol 6 No 4 S3


Yong,Carol and Wee Aik Pang Gender Impact of Large-ScaleDeforestation and Oil Palm Plantations Among Indigenous Groups in Sarawak,Malaysia.

K. Kusakabe et al. (eds.), Gender and Land Tenure in the Context of Disaster in Asia, SpringerBriefs in Environment, Security, Development and Peace,

DOI 10.1007/978-3-319-16616-2_2

13. Thursday 6th December Industry Presentation/Excursion – Presentations/ Assessments Due in afternoon Presentation

Assignment 3 due in


14. Friday 7th December Morning excursion/morning off – depart Perth afternoon flight Morning excursion to Miri Cultural Heritage Centre