ADVERTISIGN AND PROMOTOIN OF COCA COLA IN THE UK

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ADVERTISIGN AND PROMOTOIN OF COCA COLA IN THE UK

ADVERTISIGN AND PROMOTOIN OF COCA COLA IN THE UK

ANSWER


Since the brand was developed in 1886, Coca Cola has remained at the helm of world brands. Today, it is considered the most famous brands and the most understood word after the word okay. As a brand, Coca Cola has infiltrated into our lives in any part of the word.  Coca Cola also comes out as one of the largest spenders in advertising in the whole world. The soft drink giant controls more than half of the total world soft drink market and enjoys one of the largest market share by any company in the world. It is evident that the company has a large geographical market control and has continued to invest in new brands year in year out. With establishment in almost all countries in the world, the company has been using advertisements which are in line with the needs of the local market. As such, it will be found out that there is a great deal of differences between advertisements used to advertise the same product but in different regions. This literature review systematically looks into methods of advertisement that have been used by the company in the UK market and evaluate the effectiveness of these methods on UK students.