ACCOUNTING MANAGEMENT 2

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INTRODUCTION

The purpose of the analysis is to know the Australian airline industry and the market environment in which Virgin Australia operates. The Australian aviation framework enterprise have encountered major changes to their strategy and working situations in the previous decade. The changes have incorporated the demise of the Ansett group, the immersion of Impulse Airlines into Qantas, the entry and rapid development of Virgin Blue and the foundation of Australian Airlines, Flexibility Air and Jetconnect. The domestic airlines moderately have a flat growth, less profit margins, financial burden and competitive in the market.  Qantas, Jetstar and Tiger Airways are the main players apart from Virgin Australia.

Virgin Australia Airlines Pty Ltd, previously known as Virgin Blue Airlines, is the second largest airline in Australia following Qantas. Richard Branson co-founder of the airline in the year 2000 and Brett Godfrey was the founder of the Virgin Group and also the CEO of former Virgin Blue (Farabi, 2012). Initially started as a low-cost carrier, eventually improved its services to become a “New World Carrier” that offers the “guest” to buy a ticket with “no frills” service to compete efficiently with Qantas in the aviation market (Virgin Australia Airlines Pty Ltd) and transformed into a four-star airline. Moreover lunching the new brand Virgin Australia in May 2011 by CEO John Borghetti, was a major part of repositioning in the market and act as a new player in the game.

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Description

Assessment Information
Subject Code: ACCM 4500
Subject Name: Management Accounting 2
Assessment Title: Research & Analysis group work
Weighting: 25% of overall subject mark
Total Marks: 25 Marks
Due Date: Monday 14 May 2018 (Week 9) 19.55 AEST
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Assessment Description

Learning Outcome 3:
Recognise the role of the management accountant as a facilitator of strategy within an organisation.
Learning Outcome 4:
Recommend a course of action for a range of business problems.
Work in teams (groups) of 3 members (you must obtain your lecturer’s approval for a group of a different
number). You may discuss the selection of teams with your lecturer, who may decide to allocate you into
teams or he/she may decide to form teams using a random process. Any work which has been copied or
shared between groups or teams will result in a Fail grade for all students concerned. So please make sure
that the answer to this team assignment is your own work and not copied from any source.
Submission:
The written assignment will need to be submitted electronically through the student portal – use the link
under “Assessments Overview and Submission” to submit the information.
Required:
Write a short analysis based on the assignment details noted below. Your analysis should be approximately
1500 – 2000 words.
Please check the marking sheet (included below) for each part to ensure that you have followed all
the guidelines for presenting your work.
Please make sure you follow the guidelines noted in your subject outline especially those relating to
presentation of written work, late policy and academic integrity.
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment details:
Select a newspaper / magazine article (written in English) which raises management accounting issues
about a particular organisation. The article must be written recently (after 1 July 2017) and taken from an
appropriate source, such as the Australian Financial Review, The Australian, The Wall Street Journal (US),
Financial Times (UK) and Economist (UK). Other sources may also be suitable – please consult your
lecturer if you are unsure whether a particular source is appropriate.
Your analysis should include:
1) Minutes of at least 3 meetings held by group. These minutes should include the process by
which your group chose your article, including consideration of other articles which were not
used. See below for details on meetings and minutes. It is suggested that each group
member find one article each and then discuss and decide on the most appropriate one to
use. (3 Marks)
2) A reliable link and detailed reference to the article itself as well as consideration of the
management accounting issues raised by the article, including any potential strengths /
opportunities as well as any weaknesses / threats identified.
(5 Marks)
3) Suggested solutions / courses of action you would offer to the management as to how to the
issues identified can be tackled or how the organisation concerned can improve its
performance. Assume that you are acting as a consultant to the organisations’ management
team. (5 Marks)
4) A presentation of 5-10 minutes to the class (in week 10) summarising your findings. The
presentation is a collaborative effort, but part of the mark will be awarded on an individual
basis (see marking guide below). Again, assume that you are acting as a consultant to the
organisations’ management team.
(4 Marks – group)
(4 Marks – individual)
4 Marks are awarded for appropriate presentation of the written analysis, including wording, grammar,
spelling and referencing.
The library databases (in particular Proquest via MyAthens) are a great source of newspaper and
magazine articles for this assignment. Please consult with your lecturer / ASC for more details.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Team Meetings
The team should have a minimum of three meetings (the team may have as many meetings as they need to)
and should maintain minutes of those meetings which should be included with the team assignment as an
attachment. The minutes of meetings should (at the very least) contain –
1) Where and when the meeting was held
2) People present; absent; apologies
3) What was discussed, any disagreements/conflicts, points that were agreed on;
3) The follow up action relating to each member of the team;
4) Any other relevant matters, anything else that is significant to the successful completion of the assignment.
An agenda template and a template for minutes of meeting are below:
AGENDA
Team Name: …………………………………………………………
Team Members: ……………………………………………………..
Date @ Time
Location
ITEM
Present/Welcome
Apologies
Minutes
Discussion/decision items
Any other business
Meeting closed
Next meeting
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
MINUTES OF MEETING
Team Name: …………………………………………………………
Team Members: ……………………………………………………..
Date @ Time
Location
ITEM NOTES ACTION
Present/Welcome
Names of attendees. Name of Chair
Apologies
Minutes
Minutes of previous meeting accepted/not
accepted as an accurate record.
Discussion/decision
items
Summary of discussion and decisions Action to be
taken before
next meeting
and name of
person
responsible
Any other business
Meeting closed
Next meeting
MINUTES CONFIRMED . . . . . . . . . . . . . . . . . . . . . (SIGNED)
. . . . . . . . . . . . . . . . . . . . . (DATE)
~~~~~~~~~~~~~~~~~~ End of Assignment ~~~~~~~~~~~~~~~~~~~
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment Marking Sheet (Technical)
Allocated
Marks
Marks
Awarded
Comment
1 – Minutes and
process through
which final article was
chosen
3
2 – Article link and
consideration of the
management
accounting issues
5
3 – Suggested
solutions / courses
of action
5
Written presentation 4
Total written mark 17
Oral presentation:
team – structure –
clear, concise, logical
sequence, use of
visual aids
2
Oral presentation:
team – technical
content
2
Total team mark 21
Oral presentation:
individual
presentation skills
2
Oral presentation:
individual – technical
content
2
Total Mark 25.00