Accounting And Society | Pro forma earnings


Activity Journal – Monday 14 December, 2015

Weighting 30%
Format Writing activities submitted via Turtnitin on Moodle by 11.55pm

Printed Activity Journal & Grammar Guides submitted in folder during class.

Date/Week Week 10 / Monday 14 December
Submit –          Moodle assignment

–          Printed folder


The Activity Journal is a way for you to practice important grammar points and use the language that is being developed during class. You are expected to submit two parts for each week, from week 1 to week 9 as is indicated in the following table. Note: in class you will have time to discuss the writing activities and make notes. Your submissions for assessment should be typed on word document and carefully proofread before being submitted.  Note, the following text will be useful for extra information to help with Writing Activity tasks:

Wilber, R., & Miller, M. (2003) Modern Media Writing: Bemont; Wadsworth.


Week Grammar Guide Writing Activity  (approx 150 – 200 words)


1 Parts of Speech View the YouTube video ‘The Communication Process Model Captioned’.

Write about a time when a communication process that you were involved in

was affected by the cultural differences between the sender and the receiver.

2 Nouns Choose two types of writing for the media that were discussed in this week’s

class. What are the main differences between these two types of writing?

3 Verbs Write a blog article about an event or a place in Perth that would be of interest to

international students. You should also write a shorter Facebook post which is

a summary of the blog post.

4 Verbs Choose a famous person that you would like to interview for a magazine article.

Write a fictional dialogue of the interview, between yourself as the

journalist and the famous person.

5 Pronouns You need to create a short news story that follows the correct writing structure.

It should be similar to what you could find in the newspaper or online news

source. The story should have a strong headline and report on an accident or

incident in the Perth area.

6 Sentence structure Create an advertisement for a product that you own, or would like to own. You

Should follow the concepts discussed in this week’s class.

7 Punctuation Find one feature article from a magazine from 2015 and write about the structure

that the writer has used to create the story.

8 No grammar guide

this week

Find one media release from a magazine from 2015 and write about the structure

that the writer has used to create the media release.

9 No grammar guide

this week

Imagine you are the editor The Guardian Australia online

( Write about your daily job role.



Assessment criteria:

  • Folder presentation
  • Accurate completion of grammar guide answers
  • Answering the short answer question
  • Accurate writing including spelling, grammar and punctuation for short answer questions
  • Creativity
  • Logical flow of information
  • Appropriate length
  • Referencing


Investors and other stakeholders of an organization look upon the financial statements to make critical decisions regarding various dealings with the organization. Therefore, an organization’s financial position is very crucial in ensuring that stock owners and other stakeholders are able to make informed decisions. In this regard, the method or the principles used to come up with financial statements are important as they depict whether an informed decision will be arrived at by a person or organization that makes the decision in regard to the financial statements and position. In the recent past, organizations have been reporting their financial positions using pro forma earnings as well as with Generally Accepted Accounting Principles, GAAP. The two accounting procedures and principles are very different as they follow different modes of accounting. In light of this, majority of experts and financial analysts have been divided on the use of pro Forma earnings reports. Those who support it are of the view that this form of accounting helps the investors to concentrate on aspects that help them to fully understand the true financial position of the company (James and Michello, 2010). The ones who are opposed to it argue that pro forma earnings are susceptible to misuse by organizations management to portray the organization in a positive manner in regard to financial position. This paper looks at various aspects of pro forma reporting in efforts to unearth its usefulness to the shareholders and other users of financial statements in an organization. The paper gives an opinion on whether pro forma earnings should be prohibited or not.