Accountability of corporation towards the environment
Freidman argued that the main responsibility of corporation was towards their shareholders instead of the society. This may be regarded as the business mentality of the last century, if we look at the current trends in company’s responsibility towards the environment.
Environmental responsibility first started with the concept of corporate social responsibility in 1980s and 1990s, and today, the concept of is not a luxury but mandatory in most organizations. The relationship between companies and the environment has become the modern competitive benchmark under which many companies are basing their marketing strategies. What could be the factors that have forced corporation to rethink their environmental responsibility?