Dreamworld is among the largest amusement parks in Australia. According to IBISWorld’s Amusement Parks and Centers Operation market research, the industry is among the fastest growing in Australia. This is a reflection of a positive growth outlook of the industry over the last few years and into the future. The number of businesses in the industry continues to increase, although the industry is highly fragmented and dominated by few players (IBIS World, 2016). The rapid growth in the industry over the last few years have been driven by different factors, among them the growth in real household discretionary income. This has prompted a growth in the domestic tourism, although the number of international tourists has also grown. Regionally, theme park industry has recorded impressive growth (Australian Leisure Management, 2016). However, the industry is also affected by a number of factors in Australia.