ANALYSIS OF BROADCASTING AND ATTENDANCE IN THE AUSTRALIAN FOOTBALL INDUSTRY

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Description

Technological advancement experienced globally has changed the manner in which sport is both delivered and watched. Broadcasting sports on television started about 70 years ago and it captures the imagination of the public viewing. Looking at the civilization history it is revealed that the passion or eagerness for sport has been a fundamental and universal cultural event. The ancient kingdoms like Greek and Roman had different kinds of sports and the authorities had built huge arenas for viewing of the sports (Turner 2007, p. 337). Different factors have contributed to the upsurge in spectator sports, these factors include; the recent introduction of mass media, improvement in transportation and construction infrastructures especially in the urban areas where people are transported to well build stadia, and the increase in the reduction of the average working hours giving spectators adequate time to watch sports (Turner & Shilbury 2005, p. 167).