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QUESTION 1: TECHNOLOGY EVOLUTION – Individual Assignment: Smartwatch Technology
Evolution of Smartwatch
The smartwatch technology has evolved significantly in various stages since 1974 such as Nelsonic game watches of the 1980s, the Seiko message watch of the 1990s, and the Apple Watch of 2010s. Nelsonic game watches were first established in 1989 as incremental change to improve the value of watches by including games despite that these games were simple. In 1990s, the Sieko Company improved the value of smartwatches by introducing the Sieko message watch through incremental change (Kim 2017). This watch could receive simple text messages from a paging service. However, the paging service went offline on December 31, 1999 and hence the watch were discontinued. Individual Assignment: Smartwatch Technology.
Currently, the watch is worn as a regular digital watch but cannot function as a beeper. Fifteen years later, Apple introduced Apple watch which came as a result of radical change. At this time, there was high demand for innovative watches in the market and hence there was need for developing a new product that would meet the customer demands. Unlike the Nelsonic game watches and Seeiko message watch, in order for the Apple watch to perform many of its functions such as texting and calling; it depends on a wirelessly connected iPhone (Dingman & Kennedy 2015). Individual Assignment: Smartwatch Technology.
Engaging employees is very effective in transferring a product or an innovation in the market. Employees play a critical role in launching the innovation and hence they should be engaged in the whole process. For instance, employees should be aware of the market demand and should be allowed to make their own decisions based jobs. Engaging employees helps in motivating them and encouraging them to offer their services towards increasing market share in the emerging and existing markets.
Based on the study, it is clear that product development process is very imperative in transferring a product in the existing and emerging markets. Product development process involves ensuring the quality of the product or innovation transferred in the market. For instance, the quality of smartwatch technology should not be compromised in some markets in order to maintain the reputation of the company.
LIST OF REFERENCES
Apurva, A. (2016) ‘Factors influencing the adoption of smart wearable devices.’ Masters Theses. 7492
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Capatina, G. & Draghescu, F. (2015) ‘Success factors of new product launch: The case of iPhone launch.’ International Journal of Economics and Finance, 7(5): 61-69
Chuah, S., Rauschnabel, P., Krey, N., Nguyen, B., Ramayah, T. & Lade, S. (2016) ‘Wearable technologies: The role of usefulness and visibility in smartwatch adoption.’ Computers in Human Behaviour, 65(2): 276-284
Dingman, S. & Kennedy, D. (2015) ‘A moment in time: The evolution of the smartwatch.’ The Globe and Mail, 1
Global Industry Analysts Inc. (2015) ‘The global smartwatches market.’ Global Industry Analysts Inc., 1
Kim, K. (2017) ‘Shape and size matter for smartwatches: Effects of screen shape, screen size, and presentation mode in wearable communication.’ Journal of Computer- Mediated Communication, 22(3): 124-140
Larson, C. (2016) ‘4 keys to understanding Clayton Christensen’s theory of disruptive innovation.’ Harvard Business School, 1-5
McCoy, A., Badinelli, R., Koebel, T. & Thabet, W. (2010) ‘Concurrent commercialization and new‐product adoption for construction products.’ European Journal of Innovation Management, 13(2): 222-243
Slater, S. & Mohr, J. (2006) ‘Successful development and commercialization of technological innovation: Insights based on strategy type.’ The Journal of Product Innovation Management, 23(1): 26-33