Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/austra01/public_html/allacademicanswers.com/wp-content/plugins/content-for-money/contentformoney.php on line 162
Introduction – Business In Australia Case Study Of Food Connect
Food Connect is an Australian social business which was established in 2005 by Robert Pekin who was dairy farmer but forced out of the dairy farming in late 1990s. Since Robert left the dairy farm, he has been on a mission to establish a fairer food system. Food Connect get their supplies from the local farmers whereby the local farmers supply the ecological food in season and they are paid four times the amount of money offered by the big food chains in the area. As a result, the company offers fresh food products to their customers as a strategy of satisfying and retaining them. One of the main factors affecting the performance and success of food companies is provision of healthy products (Dabrowska, 2011; Medeiros & Salay, 2013). Business In Australia Case Study Of Food Connect.
Food Connect has a chance of succeeding and competing effectively in the food market in Brisbane because their fresh products such as vegetables, fruits, bakery, and dairy products are consumed the same day they are supplied by the suppliers. According to Cline and Haynes (2001), currently customers and consumers are very sensitive to their health and hence they search health information from the internet. This implies that consumers have adequate information regarding the health conditions of the food products provided in a food service. Therefore, the company is very sensitive towards the health conditions of their consumers and customers. Additionally, the business is located strategically in Brisbane near the Gardens Point Campus and Parliament House hence targeting university students and the working class in the region. Business In Australia Case Study Of Food Connect.
The purpose of this study is to offer a critical analysis of the internal and task environment of Food Connect and offer recommendations for the management in relation to sustainability. This report identifies the potential challenges for Food Connect related to sustainability by analysing the strengths and weaknesses of the company. Therefore, this report begins with an introduction of the company. This report then analyses the task environment of the company, and offers a critical reflection of the potential challenges of the company in relation to sustainability. Lastly, this report gives a conclusion and offers recommendations on how the company should address the identified challenges. Business In Australia Case Study Of Food Connect.
The performance and success of any company are influenced by task and internal environments. The task environment factors affecting Food Connect in Australia include customers, suppliers, and employees among others. The performance of the company is influenced by the culture of the indigenous people in the market. An analysis of the culture of the indigenous people indicated that knowledge is accessed by some people such as the elder people and hence healthy eating habits would only be known by a section of the community members. The company does not employ social media marketing to achieve sustainability in marketing which would increase the company’s brand awareness in the market. Business In Australia Case Study Of Food Connect.
Behrendt, L., Larkin, S., Griew, R., & Kelly, P. (2012). Review of higher education access and outcomes for Aboriginal and Torres Strait Islander people: Final report. Canberra: Department of Industry, Innovation, Science, Research and Tertiary Education
Burns, J, & Thomson, N. (2006). Summary of overweight and obesity among Indigenous peoples. HealthInfoNet. Retrieved [access date] from http://www.healthinfonet.ecu.edu.au/health-risks/overweight-obesity/reviews/our-review
Burns, M. (2013). Towards growing indigenous culturally competent legal professionals in Australia. The International Education Journal, 12(1), 226-248
Cline, R.J.W. & Haynes, K.M. (2001). Consumer health information seeking on the Internet: the state of the art. Health Education Research, 16(6),671-692
Dabrowska, A. (2011). Consumer behaviour in the market of catering services in selected countries of Central‐Eastern Europe. British Food Journal, 113(1), 96-108. DOI: https://doi.org/10.1108/00070701111097367
De Boer, M., McCarthy, M., Cowan, C. & Ryan, I. (2002). The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market. Food Quality and Preference, 15, 155-165
Dyer, S., Gomersall, J., Smithers, L., Davy, C., Coleman, D. & Street, J. (2015). Prevalence and Characteristics of Overweight and Obesity in Indigenous Australian Children: A Systematic Review. Critical Reviews in Food Science and Nutrition, 3(1), 45-61. DOI: 10.1080/10408398.2014.991816
Ferrell, O., Niininen, O. & Lukas, B. (2014). Marketing principles. New York: Sage
Gould, D. (2013). Technology will drive food industry growth, finds KPMG survey. Forbes. Retrieved on October 16, 2017 from: https://www.forbes.com/sites/daniellegould/2013/08/16/technology-will-drive-food-industry-growth-finds-kpmg-survey/#2657bd033ce0
Ibrahim, R. & Primiana, I. (2015). Influence business environment on the organization performance. International Journal of Scientific and Technology Research, 4(4), 283-294
Medeiros, C. & Salay, E. (2013). A review of food service selection factors important to the consumer. Food and Public Health, 3(4), 176-190
Neves, M. (2011). The future of food business: The facts, the impacts, the arts. Sydney: Sage
Qut Gateways. (2017a). MGN446 Field Trip briefing with Dr Carol Richards and Emma-Kate Rose, Director of FoodConnect. YouTube. Retrieved on October 23, 2017 from: https://www.youtube.com/watch?v=n5StJm024-I&feature=youtu.be
Qut Gateways. (2017b). MGN446 Field Trip – Part 1: River Soil Organics (Farm). YouTube. Retrieved on October 23, 2017 from: https://www.youtube.com/watch?v=tRNpzxBC4WM&feature=youtu.be
Qut Gateways. (2017c). MGN446 Field Trip – Part 2: Food Connect. YouTube. Retrieved on October 23, 2017 from: https://www.youtube.com/watch?v=qF-8qYAeywQ#action=share
Universities Australia. (2011). Guiding principles for developing indigenous cultural competency in Australian universities. Canberra: Universities Australia