BACKGROUND OF THE STUDY – Business of Sports And Broadcasting In Australia
Business of Sports And Broadcasting In Australia. Technological advancement experienced globally has changed the manner in which sport is both delivered and watched. Broadcasting sports on television started about 70 years ago and it captures the imagination of the public viewing. Looking at the civilization history it is revealed that the passion or eagerness for sport has been a fundamental and universal cultural event. Business of Sports And Broadcasting In Australia.
The ancient kingdoms like Greek and Roman had different kinds of sports and the authorities had built huge arenas for viewing of the sports (Turner 2007, p. 337). Different factors have contributed to the upsurge in spectator sports, these factors include; the recent introduction of mass media, improvement in transportation and construction infrastructures especially in the urban areas where people are transported to well build stadia, and the increase in the reduction of the average working hours giving spectators adequate time to watch sports (Turner & Shilbury 2005, p. 167). Business of Sports And Broadcasting In Australia.
A lot of attention both locally and globally has been given to the field of sport economics. This attention is driven by the uncharacteristic nature of the demand side markets for professional sporting competition. According to Young (2009, p. 147), the whole world has experienced significant increase in demand for professional sports and thus countries set a side huge budgets for sports. The international sport market was valued at US $141 billion by the end of the year 2012 (Tainsky & McEvoy 2012, p. 250). Business of Sports And Broadcasting In Australia.
There has been a significant transformation of the sport whereby it has changed from a kitchen-table operation to a more corporate entity and this change has coincided with the economic growth in sports. As sports gain more attention from the public domain, they get more funding from governments and companies. In this case, sport funding methods have changed from the traditional member contribution methods to sponsorship and gate receipt and these two are also losing dominance to intellectual property rights and broadcast rights as the major revenue drivers (Turner 2000, p. 181).
The research has outlined and demonstrated the importance of sport broadcasting to the sporting companies, spectators, and broadcasters. However, it is recommended that sport broadcasting add value to their broadcasting services in order to attract as many audiences and attendees as possible.
When many spectators attend a match they help in building the economy of the sport club and the entire country. This could be improved if the broadcasting companies focus more on geographical locations and cultures that are interested in football. The study has indicated that sports in the country are divided on geographical and cultural lines whereby some people are more interested in a certain sport than the others. By concentrating more on that geographical area or culture that has more interests in a particular sport would result in increased revenues.
The government should work together with organizations and sporting companies to construct more stadia in the country to avoid congestion. Basically, there are many ills that arise when spectators are congested in a stadium. It is the responsibility of the AFL and the Australian government to provide maximum security both to the players and the spectators in order to increase their satisfaction.
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