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Introduction – A Hub For Africa
Africa has been regarded as a dark continent economically, technologically, and politically over a long period of time. However, the continent is awakening after decades of problems as the economy booms. This has drastically increased the demand for air services. The continent has existing carriers and new companies emerging in the market which are taking the advantage of the new air services opportunities (Doole & Lowe 2008, p. 5). Africa has a large size in terms of geography and population and the characteristics of the market have made it a strategic option for provision of high quality air connectivity services. A Hub For Africa.
Air transport is very fundamental for the socio- economic development of Africa through promotion of tourism, global trade, and regional integration among others (Ungson & Wong 2008, p. 53). Air transport has brought a lot of benefits to Africa especially by integrating different economies of the continent.
A Hub For Africa
However, the airport has been faced with several challenges that have damaged their facilities. For instance, in August 2013, a fire erupted in the airport that consumed properties worth millions of money (Ombati 2013). This incident resulted in the halt of businesses as the main arrival terminals were destroyed. According to the local dailies, on August 7, 2013 the JKIA’s major facilities were consumed by a large inferno that forced the management to suspend operations for two days. This suspension of operations resulted in huge losses for the Kenya Airways Company and showed poor disaster preparedness plans for the airport (Angira 2013). However, the airport was able to resume to operations very fast in order to maintain their name in the local, regional and international markets. A Hub For Africa.
A picture of August 2013 fire disaster in JKIA . A Hub For Africa.
List of References
Aaron, K. (2010) ‘SkyTeam eyes further expansion on 10th anniversary.’ BERIN. [Online] Available at <http://www.barin.nl/show_pubnews.php?publ_id=2591> Accessed on August 29, 2013
Angira, Z. (2013) ‘Fire Destroys JKIA Arrivals Unit.’ Daily Nation. [Online]. Available at <http://www.nation.co.ke/news/Fire+destroys+JKIA+arrivals+unit+/-/1056/1939786/-/14nqexgz/-/index.html> Accessed on August 29, 2013
Buyck, C. (2010) ‘Kenya Airways’ Uplifting Mission.’ WebCite. [Online]. Available at <http://www.webcitation.org/69cpbkG4g> Accessed on August 29, 2013
Buyck, C. (2011) ‘Kenya Airways’ Fiscal 1H Profit Surges 41.6%.’ WebCite. [Online]. Available at <http://www.webcitation.org/671q0iRN0> Accessed on August 29, 2013. A Hub For Africa.
CAPA. (2012) ‘Rapidly Expanding Kenya Airways Charts Growth with Plan to Serve every Inhabited content by 2017.’ Center for Aviation. [Online]. Available at <http://centreforaviation.com/analysis/rapidly-expanding-kenya-airways-charts-growth-with-plan-to-serve-every-inhabited-continent-by-2017-71784> Accessed on August 29, 2013
Doole, I. & Lowe, R. (2008) International Marketing Strategy: Analysis, Development and Implementation. New York: 3-36
Mahajan, V. (2011) Africa Rising: How 900 Million African Consumers Offer More than you Think. London: Prentice Hall, 34-67. A Hub For Africa.
Miriri, D. (2012) ‘Kenya Airways Eyes $3.6 Billion Expansion in Five Years.’ Reuters. [online]. Available at <http://www.reuters.com/article/2012/03/22/uk-kenya-airways-idUSLNE82L01V20120322> Accessed on August 29, 2013
Ombati, C. (2013) ‘JKIA Fire Probe Now Focuses on Arson as Eyebrows Raised on Response Services.’ Standard Digital. [Online]. Available at <http://www.standardmedia.co.ke/?articleID=2000091181> Accessed on August 29, 2013
Ungson, G. & Wong, Y. (2008) Global Strategic Management. New York: Sage, 53-78. A Hub For Africa.