Tiger Beer


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Tiger Beer. The key reason for the acquisition of Tiger beer by the Dutch company Heineken was to gain an exposure to the emerging markets and improve their competitive position across the world. Asian countries like China and India are considered as the most attractive markets for international companies because of the improved potentiality of customers. Heineken considers acquisition as the best way of entering into the Asian market as the European market has become anaemic. The beer market in Europe and North America has reached maturity and the forecast showed that the market would remain sluggish between 2011 and 2016.

However, the Asian market was expected to grow tremendously hence the move by Heineken to grab the opportunity of expanding in the East.

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In order to become successful in the international market, Louis Vuitton should concentrate on emerging markets more than the local markets in order to diversify its sales. This would help in ensuring that the company does not collapse in case Japan experiences economic crisis or natural calamity. Additionally, the company should campaign intensively for their original products to customers in order to protect counterfeiting. The company should adhere to the national and global laws on counterfeiting to safeguard their products. In order to ensure that global management is effectively conducted, the company should set a central management where all managers in different countries will be reporting. This will help control the urge by managers to expand in their respective countries. Tiger BeerĀ