Introduction – The International Strategy: Wal-Mart
The international strategy adopted by Wal-Mart is a vital and sustainable idea based on the challenges faced the corporate world. The issue of competition has been a great challenge to many business organizations, thus the need for arriving with more efficient strategies. In this case, the encroachment into the international market has been one of the strategies to enhance the growth and sustainability of a business.
This is closely attributed to the shrinking nature of home markets as well as the rapid competition, thus the need to diversify. For the case of Wal-Mart, the need to move to international markets has been in evitable following the shrinking of the US economy which has negatively affected demand. The international strategy adopted by Wal-Mat has yielded significant success as demonstrated by its operations in Canada and Mexico. Nevertheless, the operations of Wal-Mart in Brazil have raised a lot of controversy. Despite the high controversy concerning the importance of Brazil in Wal Mart’s international strategy, it should be clearly noted that Brazil is highly potential and strategic for Wal-Marts success.
With regards to the analysis of the case of Wal-Mart in Brazil, it is evident that the company has been unable to effectively execute its global strategy. Brazil is highly strategy and important for the success of Wal-Mart following the slowdown of the US market. The analysis of the retail market environment of Brazil shows a handful of opportunities for Wal-Mart. It should be observed that the challenges facing Wal-Mart in Brazil are a factor of its management crisis rather than the market environment thus the need for improvement. With these insights, there is no doubt concerning the high importance of Brazil in Wal-Mart’s global strategy. The International Strategy: Wal-Mart.