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Apple Computers Strategic Plan and Strategic Objectives. Although he is gone, every management scholar and student will want to emphasize on Steve Jobs emphasize of quality rather than quantity during his days at Apple Inc. under the leadership of Steve jobs, Apple Inc. appeared to have inculcated a deep culture of quality as the core of Apple principles. It is Steve Jobs who pressed and steered the organization to ‘be a yardstick of quality’. Quality, according to the fallen hero of Apple Inc. is not an accident but a result of intelligent thinking. To maintain quality as the organization core principles, Apple Inc. has had a series of strategic plan and strategic objectives. Apple Computers Strategic Plan and Strategic Objectives.
Complementary products: Apple industry appears to have specialized with products that complement and complete each other. When you buy an iPod, for instance, you will need to download music via iTunes (Hiner, 2011). This complementary strategy is a strategic plan to assure customers that they are always complete with an Apple product. In addition, when you buy an apple product, you are introduced to another apple product. Apple Computers Strategic Plan and Strategic Objectives.
Hiner, J. (2011). Three reasons Apple will succeed after Steve Jobs. Techrepublic. Retrieved on October 26, 2011 from http://www.techrepublic.com/blog/hiner/three-reasons-apple-will succeed-after-steve-jobs/9566
Muro, F. (2009). Strategic plan at Apple Inc. Ontario: The University of Western Ontario.