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How the NFL has embraced and is dominating social media
NFL Embraces Social Media. The national football league’s has had strict rules towards media relations. Due to lack of communication between the league and the funs, some people have nicknamed to the club as No Fun League. In 2009, NFL disallowed in-game tweeting and later fined a player for tweeting from a training camp.
However, NFL has dropped its hard-line stance towards social media and has contracted Buddy Media to advise its 32 teams on the best way to exploit the great potential offered by the social media. Within a short stint into social media, NFL has amassed a wide following. NFL Embraces Social Media. The NFL facebook page has over 4 million fans, and @nfl has close to 2.5 million followers on twitter. NFL intends to use social media as a platform to connect with its fans. By allowing social media, NFL seeks to bring back fans to NFL.com and also win new funs.
Social media has changed the way of marketing. NFL stand to benefit from the companies that are salivating to huge audiences those NFL social sites attracts. Companies want to use these sites as their platform to reach potential consumers thus more income for NFL. Due to massive following, social media has created a platform for players to market their brand name.
Names like Ochoncinco, Rob Gronkownski and Stevie Johnson are strong brand names (NFL.com). With a huge following, companies are positioning to benefit from the huge market potential offered by social media. Nonetheless, social media has few draw backs that NFL is struggling to rid with the necessary training. Unwarranted comment made by players can sometimes be disgusting in the public eyes. Overall, social media has positively transformed how the NFL relates with its fans.
Anjum, Ahmad. Social media marketing: The next marketing frontier. New York: GRIN Verlag. 2011. Print.
Cater, Davis. Money games: Profiting from the convergence of sports and entertainment. Stanford: Stanford University Press. 2010. Print.