Project Management and scenario Planning Project Management and scenario Planning Pay to Unlock the Answer! Scenario thinking helps an organization to function as a team where all members come together to reason out and suggest possible course of action(Chermack, 2011). . Scenario planning is popular with product developers, program managers and marketing managers who are looking for new projects, ideas, service and new markets. However, it is difficult to prove the effectiveness of scenario planning since it is hard to evaluate its outcome. Nevertheless, with uncertain world and in the absence of another established planning technique, scenario planning still remains a sound technique for planning.