Introduction – The Operations of Wal-Mart in Brazil
The operations of Wal-Mart in Brazil have raised a lot of concern in relation to the decreasing performance of the company. Despite of the high potential of the Brazilian retail market, Wal-Mart has not been able to demonstrate efficient performance over the last couple of years. It is worth noting that Brazil is ranked the 5th largest retail market across the globe and the second in terms of population across western hemisphere. The population which is at a high of 190 million also demonstrates the high potentiality of the Brazilian retail market. The Operations of Wal-Mart in Brazil.
The analysis of Wal-Mart Brazil case has provided insightful ideas regarding the realities of the Brazilian retail market. The potentials of the Brazilian retail market as well as the competitiveness of Wal-Mart have been demonstrated. The Operations of Wal-Mart in Brazil. The case has also provided adequate information concerning the future challenges of Wal-Mart in Brazil. With regards to these insights, it is explicit that Wal-Mart in Brazil is overwhelmed by many challenges which ought to be addressed so as to guarantee the future success of Wal-Mart. Without special attention on the Key Challenges facing Wal-Mart in Brazil, it will not be competitive to Carrefour and CBD. The Operations of Wal-Mart in Brazil.
Govindarajan, Vijay. and Gupta, Anil. Taking Wal-Mart Global: Lessons from Retailing’s
Giant. New York: Booz Allen Hamilton Inc, 1999.