Case Analysis-Wal-Mart’s Foray in Brazil


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Brief Overview of Wal-Mart-Brazil

Being one of the largest international retailer companies based in the US, Wall Mart started its operations in Brazil in the year 2005 as a joint venture with Grupo Garantia. The main objective of this venture was to recreate the success it had earlier-on achieved in Mexico. In the mid 2008, the Wal-Mart-Brazil was boosted with $ 1billion to smoothen its operations and restructure its stores with an aim of competing successfully in the local Brazilian markets. Case Analysis-Wal-Mart’s Foray in Brazil.

Throughout its operations between the years 2005-2009, Wal-Mart Brazil has experienced various successes and challenges as a result of the fluctuating global economic conditions that have as well affected the performance of the company (Jinbong 1).

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As a result, the company’s performance started increasing significantly up to the year 2009 (Jinbong 8). Case Analysis-Wal-Mart’s Foray in Brazil.

Conclusion

As it has been observed, Wal-Mart-Brazil has experienced subsequent successes and failures in its operations in Brazil. One of the major successes that the company achieved was the provision of the most outstanding assortment of items in its stores in addition to its entry strategy of merging with Grupo Garantia. Case Analysis-Wal-Mart’s Foray in Brazil. The main failure that the company faces is the inability to maintain its supply chain inventories as a result of poor decisions from the joint management. However, the company reacted by restructuring its management in addition to its engagement in community development programs to restore its good performance.

Works Cited

Jinbong, Kim. Wal-Mart’s Foray in Brazil. International Center of Management      Research. 309.194, (2009): 1-17.