External Business Environment – Marketing Strategies And Outcomes


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Introduction – External Business Environment – Marketing Strategies And Outcomes

Over the last one century, numerous changes and developments have been realized in the corporate sector. These phenomenons have been characterized by overwhelmingly high competition and activity in the business world. Business organizations have been shifting their operations from domestic markets into the global markets. This has been associated by the growth of technology, liberalization of markets as well as the advancement of globalization. With these phenomenons, business organizations have been at a greater watch to demonstrate efficiency in their operations. External Business Environment – Marketing Strategies And Outcomes.

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Business organizations are not exempted from the surrounding market forces, thus the need for streamlining their operations. External Business Environment – Marketing Strategies And Outcomes. All marketing strategies and operations of a business should be streamlined to fit the prevailing external business factors. For instance, the issues of competition, culture, technology, social and legal factors should be put into consideration. The case of Wal-Mart operations in the global markets has been of great importance in demonstrating the influence of external business environment on marketing strategies and outcomes. External Business Environment – Marketing Strategies And Outcomes.

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