Case Study Analysis – Pacific Brands

Introduction – Case Study Analysis – Pacific Brands

The values of Pacific Brands as shared with its suppliers in China are quality, flexibility, speed, and ethical responsibility. The company manufactures clothes in Australia and in the edge to expand its businesses internationally. The company has been affected by a number of problems which have led to low profitability. From the case study, it seems that doing business in Australia is problematic as other companies that do not belong to the same industry are facing the same problem. Case Study Analysis – Pacific Brands.

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In order to ensure that the company makes profits, it should aggressively promote its products to be known by many people and should produce high quality products. Customers are more satisfied when they realize that their money is worthy the quality of the products that purchase. This would help in increasing profitability. Additionally, the top executive should consider lowering their salaries in order to ensure that the company has enough money. This money could be used in retaining some employees rather than sacking them. The emotional attachment should not be used as a measure of determining whether to relocate or not.


Taylor, F. (2008). The Principles of Scientific Management. New York: Prentice Hall

Witzel, M. (2004). Management: The Basics. London: Wiley