Characteristics of Business Leadership


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Steven Jobs; Apple Computer Co – Characteristics of Business Leadership

Born in 1955, the late Steven Paul Jobs was an American businessman who is widely viewed as the inventor of the personal computer revolution in the contemporary world.Untill his death, Jobs was the co-founder and leader of Apple Inc Company. Jobs had previous working stints with Pixar Animation Studios as the chief executive officer and later served as a member of the board of directors of The Walt Disney Company in 2006, after his previous company, Pixar was acquired by Disney. Steve Jobs mainly ventured in the line of personal computer business. He was involved together with Steve Wozniak as the pioneers of the Apple II series, one of the earlier successful lines of personal computers in the late 1970s.Jobs was initially involved in this company as the director of the marketing and aesthetic wings of this company (General Books, 2010).

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However, Jobs changed his tune a few weeks later by initiating an environmental conservation campaign dubbed the Computer Take Back Campaign aimed at taking back used iPods for free in all the Apple company stores for recycling. Jobs further took this recycling program a notch higher by extending the take back for free offer to any customer in the US who purchases a new Mac. Under the leadership of Steve Jobs, the Apple Inc company has adopted what can be termed as an environmentally friendly way of disposing its old products.

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