Pepsi Company Strategy- Forward Looking Statement

Pepsi Company Strategy. Pepsi Cola is a company that has in the business of manufacturing and selling soft drinks since the late 19th century. Pepsi Cola became a branded soft drink in the year 1898 and from this time the company and its products have grown and expanded to the extent that it is recognized in the whole world. By maintaining a very high competition in the United States of America, the company has been very successful financially which has been one of its competitive advantages. Pepsi Company Strategy. Pepsi Cola has been able to venture into the whole world particularly by starting and operating stores in different parts of the world. This company originates in the northern California but has gained a high market share in the whole of the country. Pepsi Company Strategy. 

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For instance customers have become very sensitive to environmental conservation and hence they demand products that are manufactured by environmentally friendly products (Hill & Jones, 2007). Pepsi Company therefore will be able to change its packaging procedures and materials especially in sodas and use materials which are environmentally friendly. This can be done in order to avoid losing customers. Pepsi Company Strategy.


Bachmeier, K. (2009). Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff’s Theory. New Jersey: Wiley

Besanko, D. et al. (2009). Economics of Strategy. Sudbury: Open Press.  

Hill, C. & Jones, G. (2007). Strategic Management: An Integrated Approach. New York: Wiley