Marketing Process

Applying Facebook as an initiative in Marketing Process: BHP Billition

Introduction – Marketing Process

            Marketing is a critical aspect to any business as it involves the promotion of the company’s products and services. Incorporation of all marketing strategies is undertaken through well outlined marketing initiative. Marketing initiative is basically anything which is defined clearly as a marketing endeavor. It is essentially anything precise that is contained in a marketing plan. It can be in the form of a theme, a method, as well as a shift in the way one is marketed in large scale.

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According to a report published by Virtrue  in 2011 of the twenty five most frequently mentioned restaurant brands on social media websites. Virtrue’s CEO Reggie Bradford stated that for a brand  to be effective, it  “need to ask their followers questions, create poll questions and basically give them an opportunity to give the restaurant relevant feedback” (Brandau, 2011). Marketing Process.

            Facebook outstandingly help industries to meet their consumers with direct messages. Marketers should embrace this growth in ICT and look for their clients  exhaustively. Companies wall should be left open for any posts and encourage  customers by posting, commenting, and appreciating the posts. Active and successful business should respond to consumer comments, encourage interaction, and actively. Marketing Process.


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