Applying Facebook as an initiative in Marketing Process: BHP Billition
Introduction – Marketing Process
Marketing is a critical aspect to any business as it involves the promotion of the company’s products and services. Incorporation of all marketing strategies is undertaken through well outlined marketing initiative. Marketing initiative is basically anything which is defined clearly as a marketing endeavor. It is essentially anything precise that is contained in a marketing plan. It can be in the form of a theme, a method, as well as a shift in the way one is marketed in large scale.
Facebook outstandingly help industries to meet their consumers with direct messages. Marketers should embrace this growth in ICT and look for their clients exhaustively. Companies wall should be left open for any posts and encourage customers by posting, commenting, and appreciating the posts. Active and successful business should respond to consumer comments, encourage interaction, and actively. Marketing Process.
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