On October 26, 2011, Nokia, a finish telecoms firm, launched a set of handsets to run on Microsoft’s windows phone system, the Lumia 800 and Lumia 710. The Lumia 800 is aimed at high end market and the Lumia 710 is targeting the mass market. The products will serve two organization markets: Local market (Europe) and the international market. The phone launched for the European market and it is slotted to expand to the global market by next year. Target-Market Strategy.
Launching Lumia 800 and 710 is a do or die for the Nokia Company. This high risk calls for serious attention to issues that can make or break the initiative. Some of this includes quality products. To ensure the success of the product, there is need to control the production channels to ensure that what is released to the market is nothing short of the promised quality. The distribution channels will ensure that there adequate and timely supply of the product to the market. Target-Market Strategy.