Management Strategy and Decision Making


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Management Strategy and Decision Making

Problem Situation

Management Strategy and Decision Making. Despite that North Face and Patagonia companies are very success in offering garments and climbing gear, backpacking, skiing, and running gears, they do not consider the external factors which may influence their business (Meltzer, 2017). The two companies are rivals who offer their products to urban customers who lead relatively unadventurous lives.

 Management Strategy and Decision Making. This marketing strategy used by both companies is weak because it does not have clear target customers and their demographic characteristics. Basically, customers are very rational and hence they purchase products based on their perceived value and therefore, customers who are not adventurous may not find the value of climbing gears offered by the two companies. Management Strategy and Decision Making. 

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Social media is an effective marketing strategy because customers tend to believe the information offered by their social media friends more than the information given by company marketers. Additionally, the two companies will engage directly with their customers and hence can answer their questions or make clarifications regarding their products (Zarrella, 2009). Therefore, social media will increase customer relationship management for both companies. Management Strategy and Decision Making.    

References

Devinney, T. M., Pedersen, T., & Tihanyi, L. (2010). The Past, Present and Future of International Business & Management. Bingley, UK: Emerald.

Griffin, R. W. & Pustay, M. W. (2010). International Business. Upper Saddle River, NJ: Prentice Hall

Hueske, A.-K., Endrikat, J. & Guenther, E. (2015). External environment, the innovating organization, and its individuals: A multilevel model for identifying innovation barriers accounting for social uncertainties. Journal of Engineering and Technology Management, 35(2), 45-70

Jankovic, M., Mihajlovic, M. & Cvetkovic, T. (2016). Influence of external factors on business of companies in Serbia. Ekohomnka, 62(4), 31-38

Meltzer, M. (2017) Patagonia and the North Face: Saving the world- one puffer jacket at a time. The Guardian. Retrieved from: https://www.theguardian.com/business/2017/mar/07/the-north-face-patagonia-saving-world-one-puffer-jacket-at-a-time

Obradović, S., Fedajev, A., & Nikolić, Đ. (2012). Analysis of business environment using the multy criteria aproach – case of Balcan’s transition economies. Serbian Journal of Management, 7(1): 37-52.

Sadler, P. (2003). Strategic management. London: Sage

Zarrella, D. (2009). The social media marketing book. New York: Sage