Imagine you are the VP of Marketing for McDonald’s and you need to pick a target market and a brand positioning for a new breakfast sandwich (you can define the sandwich as you see fit). 

Imagine you are the VP of Marketing for McDonald’s and you need to pick a target market and a brand positioning for a new breakfast sandwich (you can define the sandwich as you see fit). Part 1: Targeting: 1) Determine Read More …

This project requires that you complete the Myers-Briggs Personality Test online, and then complete Steps 1 and 2 (see below). Read all of the instructions for this assignment before beginning any of your work.

Project 1 Instructions This project requires that you complete the Myers-Briggs Personality Test online, and then complete Steps 1 and 2 (see below). Read all of the instructions for this assignment before beginning any of your work. Step 1 Open Read More …