Global Marketing – Oreo (Kraft)
Read chapter 7 and 8 of Required Reading and Textbook(s): Marketing, 5th Edition, Dhruv Grewal, Babson College; Michael Levy, BabsonCollege. Text:ISBN: 9781259896767
In the video “Global Marketing – Oreo (Kraft)” the presenter stated that Oreo’s are a Global Product, but need small modifications for different countries. The differences in Product, Packaging, and Promotion were addressed in this video as well as the fact that the Nabisco brand changes in some countries.
Your submission should contain information from the video about the Product, Packaging, and Promotion in the different country’s mentioned. Also discuss how and why the Brand changes in the 2 countries mentioned. I need 1 paragraphs on each: Product, Packaging, Promotion changes. These paragraphs must address each of the countries identified and the changes made in each country. And 1 paragraph on how the Brand changes in the 2 countries mentioned and why.