EXPO RESEARCH PAPER

EXPO RESEARCH PAPER
This Expo Research paper must be on an Expo held in America.

I am going to let you in on a little secret: all expos are designed with the purpose to make money. It is so obvious, yet expos have come a long way since the days a rep/salesperson stood in a booth trying to ‘sell’ you something. Today’s expos are dynamic, engaging, and very deceiving, at every corner a new ‘revenue center’ is created and most attendees do not even realize they are being sold/requested/taken something.

For this module’s assignment, you are required to research an expo of your interest. They are so many out there, that I believe ‘every’ interest is represented. Whether it is a wedding expo, tech expo, comic expo, etc, people attend in the hope to find products (tangible and intangible) to feed their interests/needs. When you research your expo you need to collect:

Whether it is a B2B or B2C type of event? (if you do not know what B2B or B2C mean you have not read the materials, and I want to remind you, they are required for every module)

Description of the event

Size of the event

Time Frame

Major targeted population segments

Major revenue makers/centers

How often is it held?

What opportunities to improve/grow expo can you offer after researching it? (i.e. new vendors, attractions, seminars, a new location, time frame, package etc)

ALL ASSIGNMENTS MUST BE SUBMITTED IN APA STYLE, AND MUST INCLUDE A REFERENCE PAGE WITH YOUR RESEARCH SOURCES PROPERLY LISTED IN APA STYLE.

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