An evolving global role. Comparison and evaluation of Carlsberg and Heineken as transformative multinational enterprises.

An evolving global role. Comparison and evaluation of Carlsberg and Heineken as transformative multinational enterprises.
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“Transformative multinational enterprises” it is concept which mainly interlinked with Corporate Social Responsibility.
Transformative Multinational enterprises not only respecting laws but also trying to solve global world problems by launching initiatives which can even be unprofitable but could solve actual problems of humanity (C.A Bartlett, P.W. Beamish 2011). Moreover, such companies treating Non-government organizations as partners not enemies and trying to cooperate with them.