Marketing Research Project

Communication Skills; Analytical Skills; Problem Solving Skills; Professional Skills and Leadership Capacity
• Identify research problem and develop research question
• Develop a research proposal addressing the research question(s) and research problem and recommend appropriate research methodology.
• Frame, develop and test research hypotheses
• Design, administer and implement questionnaires.
Choice of Project: A few options are provided below.
•?A content analysis of banking web sites – (review – no survey needed)
•? A review of tourism web sites – no survey needed, a review and / or interviews would work( I prefer this topic)
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