Thr Brand Barbour

Select a brand , in a case Barbour (jackets & other clothes) (a product, service or place) and provide a critical review of it. briefly describe the brand and the core brand idea noting both its functional and emotional attributes. discuss the elements that contribute most to a positive brand equity. However, you should also seek to pinpoint current and potential weaknesses that exist due to, for example, the changing nature of competition, a lack of alignment between identity and image or a failure to deliver consistently across touchpoints.
 
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