Business Environment Assignments

Communication is characterized as having eight dimensions of influence. In which dimension does communication
have the greatest potential for constraining human agency? Conversely, which dimension has the greatest
potential for facilitating agency and social cohesion? Why? There is no right answer. Please provide your
In accordance with the definitions of Mass Media and New Media presented in Chapter Two, which do you see
yourself as being more engaged with? Why?
How have technological communications media provided greater potential for individual expression? Has this
effected more traditional modes of communication media? How do you feel communication media should be regulated
in order to protect cultural development and/or democracy?
Please provide a brief 100 word take on one of the perspectives on the study of media content. Take your pick
from: Structuralism, Semiotics, Post structuralism, Discourse analysis, Critical political economy, Content
Analysis or Genre Analysis.
How would you best provide a framework for media-audience interaction? What theoretical approaches would enhance
your framework? Why?
What type of analysis would you select in order to calculate audience dynamics? What social and/or cultural
contexts would you consider?
How do you feel that communications law and policy contribute to safeguarding The Canadian Charter of Rights and
Freedoms, individual privacy, free speech, and a democratic society? What modifications, if any, would you make
to communications law and policy?
How much private enterprise and/or free-market economics should be applicable to mass communication? locate
yourself within one of the viewpoints (i.e. economist, culturalist etc.) when expressing your opinion.
Compare and contrast the Canadian context for journalists with the European and American contexts. Please
reference Canadian
How closely do news reports come to being factual stories that provide an acceptable framework for reality? What
implications does this have on public perception?
Which theoretical perspective of technology do you feel most clearly defines its practical, social, cultural,
and phenomenological nature? Why?
What do you see as being the positive and negative consequences of technology in the realm of mass
In your opinion, what are the important roles communication media play in the globalization process? How do
these factors influence social relations?
What would be your cultural and economic rationale for promoting a relationship between the media and the state?
How might this relationship also pose dangerous consequences?
Other than Gutenberg’s invention of the printing press in 1440, what historical event do you believe had the
greatest influence on Modern communication media? How did this proceed to change social circumstances?