Business Plan

• Introduction: Identifies the background to the writing of the report that follows, and identifies the
report’s main objectives. Also describes the way in which the remainder of the report is structured.
• Strategic Foundations: Identifies the key elements of the organisation’s planned strategic direction
by identifying the key values that have driven the establishment of this business, and by preparing a formal
vision statement that will guide the remainder of the report. This section should contain an appropriate
justification of WHY you chose these elements.
• Environmental Scan: Describes an environmental scan that is appropriate and relevant to the strategic
outcomes you have identified as desirable.
– The macro analysis should include reference to all of the relevant forces in New Zealand society in
general that will exercise an influence over the future development of the business.
– The micro analysis should include reference to all of the relevant forces within the subject firm’s
industrial environment that will exercise an influence over the future development of the business.
• Key Strategic Issues: Evaluate the outcomes of your environmental scan in order to identify and
describe what you believe to be the critical strategic issues that will require attention if your business is
to prove successful – in other words, for this business, what are the areas of business development in which
exemplary performance is absolutely essential to optimise the prospects of success?
Report Format Part B
• Front page (signed by student), Title Page; Executive Summary: A one page summary of the principal
findings of the report (Parts A & B combined), designed to assist the reader in judging the relevance of
report contents. Should include all of the main points of interest, and nothing else – bullet points may be
used to emphasise key issues; Report; Appendices; Grading sheet. Spiral bind part A and Part B together as
one document.
• Resource Demands: Identify the range of skills, talents, competencies, or resources the organisation
will need to possess if its performance in relation to its chosen direction is to be effective. It may be
useful to discuss these needs in the light of conventional sub-categories e.g. human resources, financial
resources, technological resources, intangible resources etc.
• Resource Availability: Identify and describe the extent to which each of the resource categories
identified in the previous section are currently available to the organisation.
• Business Goals: Express your approach to each of your chosen strategic issues in terms of a brief and
concise goal that your strategy implementation process will set out to pursue.
• Key Tasks: Use a series of bullet point statements to reflect the key tasks that will need to be
undertaken in order to achieve each goal (how will you bridge the gap between where you want to be and where
you currently are?)
• Risk Analysis: Present an objective analysis of the likelihood and severity of risks associated with
pursuit of these objectives.
• Monitoring and Evaluation: Describe the systems and processes you will put in place to ensure that
your activities and their outcomes are appropriately monitored and measured.
 
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